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get ready for a fitness experience unlike any other in the coulee region.

A little bit about Coach Brandon


Brandon LaRue

From the couch jockey to the professional athlete, i’ve been building bodies for 17 years

Your knee jerk reaction to joining this bootcamp will be, “I’m not cut out for this.” That’s a lie straight from the pits of hell. You are cut out for this and this is EXACTLY why you need to do it. Don’t avoid the vigorous life, choose to live it.

  • 2007

    Personal trained thousands of humans from the overweight and unfit to the geriatric population. Hired and developed other fitness professionals. 

  • 2010

    Took on a strength and conditioning role for favorite baseball team, the Chicago Cubs. Worked and developed athletes in the Class A Advanced Florida State League. 

  • 2011

    Strength and conditioning coach for Bloomington Jefferson High School. Worked primarily with football, hockey, track, and volleyball athletes. Also began coaching wrestling at Lakeville North High School, where acted as strength and conditioning coach for the team.

  • 2015

    Opened small group fitness gym famously referred to as “The Work Shed,” and worked with dozens of local adults and athletes.

  • 2019

    Moved back to hometown to be closer to family, the beautiful area, give back, build bodies, and help mold a gritty, winning culture.

  • 2021

    Well Built Humans brand has evolved to online kettlebell coaching, Corporate STRONGness coaching, supplements, body composition analysis, and Mobile Fitness.

World class coaching + small town blue-collar-work-ethic is a recipe for success.

Brandon LaRue

this is about way more than your fitness. you know it, and i know it.

You will be cared for, you will work hard, and you will get your mindset challenged. I’m not here to tell you what you want to hear, I’m here to tell the truth in love and help you extract your inner greatness!

MY Philosophy


To be efficient

Working out shouldn’t be a 2 hour affair. It’s not that way for pro athletes, and it certainly doesn’t need to be that way for you. From warm-up to workout completion, we will be done in 30 minutes. You won’t wonder if you worked hard enough.

To Equip

Fitness, nutrition, supplementation, and stress management, how do you learn it all? Well, how do you eat an elephant? That’s right, one bite at a time. You will be equipped, if you’re willing to learn. If you’re not willing to learn, go elsewhere.

To challenge

Comfort zones need to be stretched and our thinking needs to be developed. If we don’t develop our minds, we will never become the person we desire to be and the one God created us to be. 

To Compete

Competition is healthy. “I’m just not competitive” is a statement of complacency. You may not desire to compete against others like some do, but you should desire to compete against yourself; to do more and become more than your prior self, you must compete with that person in the mirror.

Brandon sees the best and will bring out the best in you. He leads and treats you with respect and no judgment of where you are or where you were in life. No matter the situation, always sees the good in what will come from it. – Eric F


Brandon is a pro at encouraging and challenging you to be your very best. From killer kettle bell workouts to words of wisdom and tough love, he is the guy you want in your corner on this journey through life! – Hannah S.


Brandon inspires you to become the best you possible in fitness, faith, relationships, school, or at your job. A workout is more than swinging a bell because you will learn to swing for the fences in life when you spend any time with him.
– Ray M.


I’m a busy mom of four, a caregiver for my parents, and a business partner with my husband. Well Built Humans has allowed me an efficient workout platform that invests highly in to functional movements that strengthen me for all these roles. Minimal equipment, highly efficient programming, and sincere accountability. Thanks to Well Built Humans, I am in my best shape ever at 40 years old!
– Robin W.


Ready to NOT be lazy? Get ready, we start soon.



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