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A little bit about Coach Brandon


Brandon LaRue

From the couch jockey to the professional athlete, i’ve been building bodies for 17 years

Your knee jerk reaction to joining this bootcamp will be, “I’m not cut out for this.” That’s a lie straight from the pits of hell. You are cut out for this and this is EXACTLY why you need to do it. Don’t avoid the vigorous life, choose to live it.

  • 2007

    Personal trained thousands of humans from the overweight and unfit to the geriatric population. Hired and developed other fitness professionals. 

  • 2010

    Took on a strength and conditioning role for favorite baseball team, the Chicago Cubs. Worked and developed athletes in the Class A Advanced Florida State League. 

  • 2011

    Strength and conditioning coach for Bloomington Jefferson High School. Worked primarily with football, hockey, track, and volleyball athletes. Also began coaching wrestling at Lakeville North High School, where acted as strength and conditioning coach for the team.

  • 2015

    Opened small group fitness gym famously referred to as “The Work Shed,” and worked with dozens of local adults and athletes.

  • 2019

    Moved back to hometown to be closer to family, the beautiful area, give back, build bodies, and help mold a gritty, winning culture.

  • 2021

    Well Built Humans brand has evolved to online kettlebell coaching, Corporate STRONGness coaching, supplements, body composition analysis, and Mobile Fitness.

World class coaching + small town blue-collar-work-ethic is a recipe for success.

Brandon LaRue

this is about way more than your fitness. you know it, and i know it.

You will be cared for, you will work hard, and you will get your mindset challenged. I’m not here to tell you what you want to hear, I’m here to tell the truth in love and help you extract your inner greatness!

MY Philosophy


To be efficient

Working out shouldn’t be a 2 hour affair. It’s not that way for pro athletes, and it certainly doesn’t need to be that way for you. From warm-up to workout completion, we will be done in 30 minutes. You won’t wonder if you worked hard enough.

To Equip

Fitness, nutrition, supplementation, and stress management, how do you learn it all? Well, how do you eat an elephant? That’s right, one bite at a time. You will be equipped, if you’re willing to learn. If you’re not willing to learn, go elsewhere.

To challenge

Comfort zones need to be stretched and our thinking needs to be developed. If we don’t develop our minds, we will never become the person we desire to be and the one God created us to be. 

To Compete

Competition is healthy. “I’m just not competitive” is a statement of complacency. You may not desire to compete against others like some do, but you should desire to compete against yourself; to do more and become more than your prior self, you must compete with that person in the mirror.

Brandon sees the best and will bring out the best in you. He leads and treats you with respect and no judgment of where you are or where you were in life. No matter the situation, always sees the good in what will come from it. – Eric F


Brandon is a pro at encouraging and challenging you to be your very best. From killer kettle bell workouts to words of wisdom and tough love, he is the guy you want in your corner on this journey through life! – Hannah S.


Brandon inspires you to become the best you possible in fitness, faith, relationships, school, or at your job. A workout is more than swinging a bell because you will learn to swing for the fences in life when you spend any time with him.
– Ray M.


Ready to NOT be lazy? Get ready, we start soon.



Fill out health questionnaire and risk waiver

Photography/Video Release

Participants involved in any activities offered by Kingpin Kinetics, LLC dba Well Built Humans may be photographed or videotaped during training. The undersigned hereby consents to the use of these photographs and/or videos without compensation, on the Kingpin Kinetics, LLC dba Well Built Humans website or in any editorial, promotional or advertising material published and/or published by Kingpin Kinetics, LLC dba Well Built Humans.

Waiver and Release of Liability

Express assumption of risk: I, the undersigned, am aware that there are significant risks involved in all aspects of physical training. These risks include, but are not limited to: falls which can result in serious injury or death; injury or death due to negligence on the part of myself, my training partner, or other people around me; injury or death due to improper use or failure of equipment; strains and sprains. I am aware that any of these above mentioned risks may result in serious injury or death to myself or my partner(s). I willingly assume full responsibility for the risks that I am exposing myself to and accept full responsibility for any injury or death that may result from participation in any activity or class while at, or under direction of Kingpin Kinetics, LLC dba Well Built Humans.
Release: In consideration of the above mentioned risks and hazards and in consideration of the fact that I am willingly and voluntarily participating in the activities offered by Kingpin Kinetics, LLC dba Well Built Humans, I, the undersigned hereby release Kingpin Kinetics, LLC dba Well Built Humans, their principals, agents, employees and volunteers from any and all liability, claims, demands, actions or rights of action, which are related to, arise out of, or are in any way connected with my participation in this activity, including those allegedly attributed to the negligent acts or omissions of the above mentioned parties. This agreement shall be binding upon me, my successors, representatives, heirs, executors, assigns, or transferees. If any portion of this agreement is held invalid, I agree that the remainder of the agreement shall remain in full legal force and effect. If I am signing on behalf of a minor child, I also give full permission for any person connected with Kingpin Kinetics, LLC dba Well Built Humans to administer first-aid deemed necessary, and in case of serious illness or injury, I give permission to call for medical and or surgical care for the child and to transport to the child to a medical facility deemed necessary for the well-being of the child.

Health Assessment

Regular physical activity is healthy, fun and safe if done properly. However, individuals should check with their physician prior to starting an exercise program. Please complete this form as accurately and completely as possible. This information will only be used to determine your individual training. All information will be kept confidential and not shared beyond our coaching staff.
If NO, please consult your physician prior to increasing your physical activity and/or performing a fitness assessment.
I certify that the above statements are true and correct to my knowledge. I understand that a doctor’s note may be requested. If a note is requested, I will not proceed with Kingpin Kinetics, LLC dba Well Built Humans until a note is given to the coaches.